Dangote Cement Plc, a leading cement manufacturing company
in the country over the weekend,
announced drastic reduction of the prices of its cement.
In a step that will make cement cheaper than it has ever
been since 2005, the group managing director of Dangote Cement, Mr. Devakumar
Edwin, said the company had pegged the Dangote 32.5 cement grade at N1,000 per
50 kg bag, while the higher 42.5 grade is to sell for N1,150 per bag.
The new prices, exclusive of the Value Added Tax (VAT),
represent about 40 per cent discount on the prevailing market price of the
product, which currently sells for N1, 700 across the country irrespective of
the grade.
Edwin said the move was in line with the company’s
commitment to the nation’s dire need for the development of infrastructure and
to boost the federal and state government’s ongoing effort to reduce the near
20 million housing deficit in Africa’s largest economy.
He said, “we recognize the need for an increased rapid
response to the huge infrastructure and housing deficit in the country, and one
of the ways of addressing the issue is bringing the price of building materials
down to much more affordable levels especially cement which is within our
control as part of our contribution to the transformation agenda of the
Goodluck Jonathan administration and the attainment of key milestones in the
Millennium Development Goals, MDGs.
“Since the commencement of the implementation of the
backward integration policy for cement in the country over 12 years ago, the
local production capacity of the product rose from less than three million
metric tonnes per annum to about 38 million metric tonnes per annum.
During the
more than 12-year period of the backward integration policy, nearly $20 billion
has been directly and indirectly injected into the Nigerian cement industry
with Dangote Cement Plc accounting for 60 per cent of that spend.”
The GMD/CEO added that Dangote Cement Plc would continue to
ensure alignment of its corporate social responsibility with its strategic
business initiatives and will continue to evaluate its pricing regime in
Nigeria’s best interest.
Meanwhile, the timing of the initiative has confounded
industry watchers, who say that from experience, the cement market is on the
verge of entering the accelerated demand phase as the raining season is
tapering and the dry season which provides the opportunity for increased
construction and building activities is setting in.
No comments:
Post a Comment